Digital Lot
The dealership's other storefront — digital retailing, website conversion, marketing spend, and the fight for online car buyers.
Why CarGurus Is Buying Dealer Loyalty, Not Just Clicks
CarGurus is presenting Auto Remarketing's Women in Retail program. That's not philanthropy — it's a retention play aimed squarely at the people who sign the check for third-party listing spend.
F&I Belongs on Your VDP: A 7-Step Integration Playbook
APCO Holdings' president just landed on a major industry honors list alongside website vendors and AI marketing firms. That's not a coincidence — it's the industry telling you the back office has moved to the front page.
You're Tracking the Wrong VDP Metrics
Most dealerships celebrate high VDP views as a sign of health. They're measuring the wrong thing — and their contact rates prove it.