Digital Lot
The dealership's other storefront — digital retailing, website conversion, marketing spend, and the fight for online car buyers.
Your chat widget is open for business on every page of your site. That's not a strategy — it's a default setting that's actively costing you high-intent buyers.
CarGurus is presenting Auto Remarketing's Women in Retail program. That's not philanthropy — it's a retention play aimed squarely at the people who sign the check for third-party listing spend.
APCO Holdings' president just landed on a major industry honors list alongside website vendors and AI marketing firms. That's not a coincidence — it's the industry telling you the back office has moved to the front page.
Most dealerships celebrate high VDP views as a sign of health. They're measuring the wrong thing — and their contact rates prove it.